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September 2025

Turn Your Website Into a Sales Tool With Financing

Adding a financing page to your website makes it easier for homeowners to move forward with projects — and easier for you to win more profitable jobs.
 
Last updated October 3rd, 2025

Your website isn’t just a digital brochure — it’s a powerful sales tool. Adding a dedicated financing page can set you apart from competitors and drive more qualified leads into your pipeline.

Homeowners are actively looking for financing options. In a recent survey we conducted with 1,000 U.S. homeowners:

  • 54% said they plan to use financing for essential repairs
  • 32% intend to finance non-essential renovations

By offering clear, accessible financing information, you’re helping customers move forward with confidence — and helping your business grow.

Why Add a Financing Page?

  • Offer valuable information: Financing can be confusing. Your page can clearly explain options, benefits, and how to apply — building trust with visitors.
  • Generate viable leads: Let customers apply directly from your site and receive real-time updates so you can follow up faster.
  • Increase project size: Financing empowers homeowners to say yes to larger, more profitable projects.
  • Gain a competitive edge: Contractors offering seamless, secure financing stand out and win more business.

Here is all the content you need to quickly add a financing page that showcases the benefits and explains the process. Make your website work harder — and smarter — for you.

Launch Your Financing Page Today

Not ready for a full financing page? You can quickly add a banner or a financing link to let customers know about our financing options and direct them to your custom loan application.