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July 2025

2025 Home Improvement & Financing Trends

 
Last updated July 16th, 2025
Stephanie Day
By Stephanie Day

The home improvement landscape is shifting in 2025—and savvy contractors who stay ahead of the trends are best positioned to win more business.

Acorn Finance surveyed 1,000 U.S. homeowners to uncover what’s driving renovation decisions this year, from urgent repairs and rising material costs to increased reliance on financing. The key takeaway? Financing isn’t just an option—it’s a necessity. With 84% of homeowners planning repairs in the next year and more than half planning to finance at least part of the work, understanding these trends is crucial for contractors who want to close more jobs.

This free whitepaper dives into:

  • The most in-demand repairs and upgrades
  • What’s motivating homeowners to renovate now
  • The top financing options homeowners are considering
  • How economic pressures are accelerating project timelines
  • Actionable tips for contractors to win more bids

Whether you’re a roofing contractor, general remodeler, or specialty trade pro, this report can help you better connect with homeowner needs and overcome price objections through smart financing strategies.

👉 Download the Full 2025 Home Improvement & Financing Trends Report